Sbm-tezspire Sa-上海

AstraZeneca

Shanghai, China
Hybrid (based on typical industry practices, though not explicitly specified in the job description).
Deep understanding of customer insights
Develop brand plan and execution strategy
Coordinate advisory boards and symposia
AstraZeneca is seeking a strategic marketing professional for their Shanghai office to develop and implement brand plans, conduct market research, and support sales initiatives for their products. The ideal candidate will possess a deep understanding of customer insights, campaign execution, and the pharmaceutical landscape within the therapeutic area

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on market dynamics.
  • Candidates will coordinate critical external stakeholder activities including advisory boards, symposia, and CME events while monitoring implementation against market growth metrics.
  • The position demands deep product and therapy area knowledge to effectively train sales teams and present clear market strategies.

Matching Summary

Match Score: 85

AstraZeneca is seeking a strategic marketing professional for their Shanghai office to develop and implement brand plans, conduct market research, and support sales initiatives for their products. The ideal candidate will possess a deep understanding of customer insights, campaign execution, and the pharmaceutical landscape within the therapeutic area.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution strategy
  • Coordinate advisory boards and symposia
  • Analyze research data for strategic decisions
  • Manage agency proposals and projects

Nice-to-have

  • Strong cross-functional communication skills
  • Ability to influence key stakeholders
  • Proactive approach to product knowledge
  • Experience with therapeutic area trends

Key Requirements

  • Knowledge of national healthcare and regulatory environment
  • Understanding of access environment including NRDL/PRDL
  • Proficiency in situation analysis and SWOT identification

Work Rights

Not specified

Tailored Resume

Cover Letter