The role involves independently configuring and executing email, SMS, and push campaigns while ensuring technical quality and personalization accuracy
Job Summary
The role involves independently configuring and executing email, SMS, and push campaigns while ensuring technical quality and personalization accuracy.
Candidates will collaborate with creative, strategy, and technology teams to develop eCRM strategies and customer journeys for large clients.
The company offers a hybrid work model, wellness days, summer Fridays, and access to extensive global development programs within the Dentsu group.
Matching Summary
The role involves independently configuring and executing email, SMS, and push campaigns while ensuring technical quality and personalization accuracy.
Skills & Requirements
Must-have
3-4 years eCRM experience
End-to-end campaign execution
Email/SMS/Push campaign configuration
Data segmentation and analysis
A/B testing and optimization
Client presentation skills
English B2 proficiency
Nice-to-have
HTML/CSS coding knowledge
CDP platform experience
SQL and BI tool familiarity
Onsite personalization tools
Agency environment background
Workshop facilitation skills
Key Requirements
Minimum 3-4 years in eCRM or marketing automation
Proficiency in at least one major eCRM tool
Strong analytical thinking and data interpretation skills