Senior Manager, Integrated Marketing Experience (imx) - Design (thailand)

Coca-Cola

Bangkok, Thailand
**
8+ years experience in design and packaging
Expertise in visual identity systems and vis
Agency management and budget discipline
** Coca-Cola is seeking a Senior Manager for Integrated Marketing Experience (IMX) - Design in Bangkok, Thailand. The role focuses on operationalizing design excellence across brand experiences, ensuring visual identity and packaging standards are met while driving performance and consistency in market execution. **

Job Summary

  • This role serves as the execution engine for design, ensuring visual identity and packaging assets are delivered with speed, consistency, and measurable business impact.
  • The successful candidate will localize the OU Design & Creative Excellence operating model while managing budgets, agency rosters, and compliance across multiple SKUs and channels.
  • Success is defined by a step-change in design speed and effectiveness, driving stronger brand love and ROI through continuous learning and optimization.

Matching Summary

Match Score: 75

** Coca-Cola is seeking a Senior Manager for Integrated Marketing Experience (IMX) - Design in Bangkok, Thailand. The role focuses on operationalizing design excellence across brand experiences, ensuring visual identity and packaging standards are met while driving performance and consistency in market execution. **

Skills & Requirements

Must-have

  • 8+ years experience in design and packaging
  • Expertise in visual identity systems and VIS
  • Agency management and budget discipline
  • Experience with enterprise design operating models
  • Data-driven workflow and AI-enabled tools

Nice-to-have

  • Passion for continuous improvement and craft
  • Ability to influence stakeholders through clarity
  • Comfortable in fast-moving ambiguous environments
  • Strong relationship building skills
  • Strategic thinking for brand performance

Key Requirements

  • 8+ years experience in design, brand systems, packaging, and artwork production
  • Proven track record managing enterprise design standards in matrix organizations
  • Hands-on experience working with design and production agencies

Work Rights

Not specified

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