Gmc & Buick Merchandise Lead

General Motors

Hybrid
Merchandise brand strategy
Product development and sourcing
Licensing program management
General Motors is seeking a Merchandise Brand Lead for Buick and GMC to develop and implement merchandise strategies that align with brand priorities. The ideal candidate will have significant experience in merchandising, brand marketing, and licensing, with a strong understanding of product trends and consumer needs

Job Summary

  • Develop and execute branded merchandise strategies that support brand priorities and grow GM’s merchandise ecosystem for Buick and GMC.
  • Define and execute merchandise programs across lifestyle goods, licensed products, retail collections, and promotional merchandise.
  • Work cross-functionally with marketing, licensing, merchandising, and operations teams to support product launches and brand initiatives.

Matching Summary

Match Score: 85

General Motors is seeking a Merchandise Brand Lead for Buick and GMC to develop and implement merchandise strategies that align with brand priorities. The ideal candidate will have significant experience in merchandising, brand marketing, and licensing, with a strong understanding of product trends and consumer needs.

Skills & Requirements

Must-have

  • Merchandise Brand Strategy
  • Product Development and Sourcing
  • Licensing Program Management
  • Cross-functional Collaboration
  • Consumer Trend Identification

Nice-to-have

  • Strong Relationship Management
  • Independent Operation
  • Brand Storytelling

Key Requirements

  • Bachelor's degree required
  • Minimum 7 years of experience
  • Experience managing branded merchandise collections
  • Strong understanding of branded merchandise development
  • Proven ability to manage multiple product launches

Work Rights

Not specified

Tailored Resume

Cover Letter