Digital Direct Marketing, Campaign Manager

AIG

Bangkok, Thailand
Digital direct marketing campaign management
Multi-channel and multi-product marketing
Customer lifetime management and portfolio optimization
This role is instrumental in delivering market-leading direct marketing and digital enablement solutions to support AIG Thailand's aspiration to be the leading general insurer

Job Summary

  • This role is instrumental in delivering market-leading direct marketing and digital enablement solutions to support AIG Thailand's aspiration to be the leading general insurer.
  • The successful candidate will drive top and bottom line performance by managing partnerships, developing digital campaigns, and optimizing customer engagement strategies across acquisition, cross-sell, and retention programs.
  • AIG offers a comprehensive Total Rewards Program focused on health, wellbeing, financial security, and professional development within a culture that values inclusion and in-person collaboration.

Matching Summary

Match Score: 85

This role is instrumental in delivering market-leading direct marketing and digital enablement solutions to support AIG Thailand's aspiration to be the leading general insurer.

Skills & Requirements

Must-have

  • Digital direct marketing campaign management
  • Multi-channel and multi-product marketing
  • Customer lifetime management and portfolio optimization
  • Campaign analysis and performance monitoring
  • Profit and loss control for campaigns

Nice-to-have

  • Strong verbal and written communication skills in English
  • Ability to influence people at all levels
  • Strategic thinker with innovative approach
  • Experience in Agile test and learn marketing
  • Collaborative team player with strong interpersonal skills

Key Requirements

  • Minimum bachelor's degree (MBA preferred)
  • Minimum 3 years work experience in Insurance or Financial Services
  • Strong analytical and campaign management skills

Work Rights

Not specified

Tailored Resume

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