Assistant Marketing Manager, Customer Marketing (vendor Brands)

Lowes Companies Inc

Mooresville, North Carolina, US
Onsite
Audience-led retail media opportunities
First-party customer data analysis
Agile pod structure
Support the development and execution of audience-led retail media opportunities for Lowe’s Media Network (LMN)

Job Summary

  • Support the development and execution of audience-led retail media opportunities for Lowe’s Media Network (LMN).
  • Leverage a test and learn methodology to identify, validate, and scale data-driven monetization opportunities using first-party data.
  • Partner closely with Category Marketing, Retail Media, Analytics, and cross-functional pod members to design and execute tests.

Matching Summary

Support the development and execution of audience-led retail media opportunities for Lowe’s Media Network (LMN).

Skills & Requirements

Must-have

  • audience-led retail media opportunities
  • first-party customer data analysis
  • agile pod structure
  • test and learn methodology
  • cross-functional collaboration

Nice-to-have

  • customer journey insights
  • data-driven monetization strategies
  • incremental merchant investment

Key Requirements

  • Bachelor's degree or equivalent experience
  • 3 Years data-driven marketing experience
  • 1 Year experience running a P&L
  • 1 Year experience writing strategic briefs
  • Experience in agile or pod-based environments

Work Rights

Not specified

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