Strategist – Media Performance

gmoshawa.ca

Hybrid
Analyze paid media performance
Support media measurement frameworks
Partner cross-functionally with teams
Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem

Job Summary

  • Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
  • Analyze paid media performance across Display, Search, Social, and Video channels to surface trends, conversion drivers, and optimization opportunities.
  • This role is categorized as hybrid, meaning the selected candidate is expected to report to a specific location at least 3 times a week.

Matching Summary

Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem.

Skills & Requirements

Must-have

  • Analyze paid media performance
  • Support media measurement frameworks
  • Partner cross-functionally with teams
  • Build and maintain reports
  • Translate data into insights

Nice-to-have

  • Creative measurement exposure
  • Interest in automotive industry
  • Familiarity with Python
  • Comfort working with agencies

Key Requirements

  • 3-5 years of experience
  • Bachelor's degree required
  • Familiarity with digital analytics tools
  • Working proficiency in Excel
  • Basic working knowledge of SQL

Work Rights

Not specified

Tailored Resume

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