Director, Business Intelligence

Viral Nation

United States, United States
On-site
Enterprise-wide analytics strategy
Sales forecasting and retail performance
Campaign measurement and optimization
Viral Nation is seeking a Director of Business Intelligence to lead enterprise-wide analytics strategy for a major consumer packaged goods organization. The ideal candidate will have extensive experience in analytics, especially within marketing and media environments, and will play a crucial role in shaping data-driven strategies to drive business outcomes

Job Summary

  • The Director, Business Intelligence will lead enterprise-wide analytics strategy for a major consumer packaged goods (CPG) organization, responsible for building and leading a high-performing team of analysts delivering actionable insights.
  • This leader will serve as a strategic thought partner to Sales, Marketing, Brand, eCommerce, Finance, and Executive Leadership, translating data into commercial growth opportunities and driving ROI.
  • Responsibilities include owning end-to-end measurement strategy, forecasting incremental revenue, designing ROI frameworks, and building scalable measurement systems to evaluate influencer effectiveness and content performance.

Matching Summary

Match Score: 85

Viral Nation is seeking a Director of Business Intelligence to lead enterprise-wide analytics strategy for a major consumer packaged goods organization. The ideal candidate will have extensive experience in analytics, especially within marketing and media environments, and will play a crucial role in shaping data-driven strategies to drive business outcomes.

Skills & Requirements

Must-have

  • enterprise-wide analytics strategy
  • sales forecasting and retail performance
  • campaign measurement and optimization
  • influencer and paid social strategy
  • data-driven decision-making

Nice-to-have

  • social-first marketing performance
  • culturally relevant creativity
  • growth-oriented environment
  • analytical rigor and commercial acumen

Key Requirements

  • 12+ years of progressive experience in research, analytics, and measurement
  • Bachelor’s or Master’s degree in a relevant field or equivalent practical experience
  • Proficiency in Python and SQL for analysis and data modeling
  • Experience with Google Cloud Platform, BigQuery, and Snowflake
  • Experience with BI tools such as Sigma or comparable platforms
  • Proven ability to influence cross-functional teams and senior client stakeholders

Work Rights

Not specified

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