Pierre Fabre, a leading French pharmaceutical group and dermo-cosmetics laboratory, is seeking a Brand Digital Manager to enhance their digital marketing strategies and consumer engagement. The ideal candidate will have a minimum of five years of experience in digital marketing, particularly in the cosmetics sector, and will be responsible for defining and implementing digital activation strategies
Job Summary
The Brand Digital Manager will define and deploy the digital activation strategy for a dermo-cosmetic brand to maximize consumer visibility.
Responsibilities include orchestrating digital touchpoints across paid, owned, and earned channels while collaborating with internal experts and agencies.
The role requires measuring digital device performance and providing optimization recommendations based on data-driven insights.
Matching Summary
Match Score: 85
Pierre Fabre, a leading French pharmaceutical group and dermo-cosmetics laboratory, is seeking a Brand Digital Manager to enhance their digital marketing strategies and consumer engagement. The ideal candidate will have a minimum of five years of experience in digital marketing, particularly in the cosmetics sector, and will be responsible for defining and implementing digital activation strategies.
Skills & Requirements
Must-have
5+ years digital marketing experience
Paid media and content marketing expertise
SEO and social media management skills
Google Analytics and Meta Business Manager proficiency
Campaign orchestration across paid owned earned touchpoints
Nice-to-have
Cosmetics market knowledge
Local digital marketing experience in subsidiaries
Strong project management with multiple stakeholders
Innovation and creative thinking abilities
Fluency in French and English
Key Requirements
Minimum 5 years of digital marketing experience
Proficiency in SEMrush, Google Analytics, and TikTok Business Manager