Associate Director, Digital Media Insights & Analytics

Biogen

Base: $158,000.00-$217,000.00; bonus/equity: short...
Not specified
7+ years advanced analytics experience
Statistical and machine learning model development
Sql for large dataset extraction
Biogen is seeking an Associate Director of Digital Media Insights & Analytics to lead the measurement and analysis of digital marketing efforts, focusing on optimizing business performance through data-driven insights. The ideal candidate should have substantial experience in advanced analytics, model development, and collaboration with cross-functional teams in a biotech or pharmaceutical context

Job Summary

  • The role leads the measurement of digital marketing effectiveness across patient and healthcare professional campaigns using advanced statistical and machine learning models.
  • Candidates will partner with cross-functional teams to optimize message delivery and maximize impact through data-driven attribution solutions.
  • Biogen offers a competitive compensation package including short-term and long-term incentives, comprehensive benefits, and up to $10,000 in tuition reimbursement.

Matching Summary

Match Score: 85

Biogen is seeking an Associate Director of Digital Media Insights & Analytics to lead the measurement and analysis of digital marketing efforts, focusing on optimizing business performance through data-driven insights. The ideal candidate should have substantial experience in advanced analytics, model development, and collaboration with cross-functional teams in a biotech or pharmaceutical context.

Salary

Base: $158,000.00-$217,000.00; Bonus/Equity: Short term and long-term incentives including cash bonus and equity; Benefits: Medical, Dental, Vision, Life, 401(k) match, Tuition reimbursement up to $10,000

Skills & Requirements

Must-have

  • 7+ years advanced analytics experience
  • Statistical and machine learning model development
  • SQL for large dataset extraction
  • Adobe Analytics or Google Analytics proficiency
  • CRM and digital media analytics expertise
  • Campaign level media analysis capability

Nice-to-have

  • Python or R programming proficiency
  • Biotech or pharma industry experience
  • Strong consulting and communication skills
  • AI-powered tool application
  • Proactive problem-solving mindset

Key Requirements

  • Bachelor's degree required; Advanced technical degree preferred
  • Minimum 7 years of experience in advanced analytics
  • Experience building campaign level media analysis
  • Ability to translate technical information to non-technical partners

Work Rights

Not specified

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