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Alo Yoga is seeking a Director of Social Media to lead their social strategy, focusing on creative storytelling and data-driven results to enhance their luxury wellness brand. The role requires extensive experience in social media and digital marketing, with a strong emphasis on community engagement and trend analysis.
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Job Summary
The Social Media Director is a visionary leader who blends data-driven strategy with creative storytelling to elevate Alo’s presence as the premier brand in luxury and wellness.
Responsibilities include crafting and executing a compelling, data-informed social strategy, developing high-impact organic social campaigns, and driving community engagement.
The role requires leading and mentoring a team of social managers and strategists, fostering a culture of creativity, experimentation, and innovation.
Matching Summary
Match Score: 75
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Alo Yoga is seeking a Director of Social Media to lead their social strategy, focusing on creative storytelling and data-driven results to enhance their luxury wellness brand. The role requires extensive experience in social media and digital marketing, with a strong emphasis on community engagement and trend analysis.
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Salary
Base: $140,000-$160,000 per year; Bonus/Equity: performance bonuses, long term incentives; Benefits: many other progressive benefits
Skills & Requirements
Must-have
data-driven social strategy
organic social campaigns
social KPIs and reporting
community engagement
social commerce strategies
social media platform partners
Nice-to-have
visionary leader
creative storytelling
cultural curator
passion for wellness
culture-obsessed mindset
Key Requirements
10+ years of experience in social media strategy
Bachelor's degree in Business, Marketing, Analytics, or related field
deep understanding of social algorithms
Strong analytical skills
proven track record of building and scaling campaigns
Experience leading influencer and ambassador programs