Portfolio management and brand lifecycle management
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Abbott is seeking a Strategic Marketing Lead in Shanghai, China, to oversee portfolio strategy development, product lifecycle management, and cross-functional collaboration to drive business transformation in the pharmaceutical industry. The ideal candidate should have extensive experience in marketing management, particularly within the pharmaceutical sector, and possess strong strategic and analytical skills.
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Job Summary
The role involves developing BU portfolio strategies and Long Range Plans to support company revenue and profit goals.
Candidates must establish a holistic end-to-end Value-Based Pricing (VBP) management system to drive business transformation.
The position requires leading a strategic marketing team to execute marketing plans and manage KOL relationships for brand positioning.
Matching Summary
Match Score: 75
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Abbott is seeking a Strategic Marketing Lead in Shanghai, China, to oversee portfolio strategy development, product lifecycle management, and cross-functional collaboration to drive business transformation in the pharmaceutical industry. The ideal candidate should have extensive experience in marketing management, particularly within the pharmaceutical sector, and possess strong strategic and analytical skills.
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Skills & Requirements
Must-have
10+ years pharmaceutical industry experience
5+ years marketing team management
Portfolio management and brand lifecycle management
VBP management system implementation
Strategic planning and KPI tracking
Nice-to-have
Sales or sales management background
Experience in Gastro, Liver, Pancreas therapeutic areas
Market access environment knowledge
Strong commercial feeling and analytical skills
Open minded with good communication skills
Key Requirements
Minimum 10 years working experience in Pharmaceutical industry
5+ years of marketing team management experiences in multinational
2+ years portfolio management experience and brand lifecycle management