Paid Social Specialist

Betway Africa

Johannesburg, South Africa
On-site
Develop and implement paid social media strategies
Execute and optimize paid social media campaigns
Monitor and analyze campaign performance
Betway Africa is seeking a Paid Social Specialist to join their digital marketing team in Johannesburg. The ideal candidate will have at least three years of experience in managing paid social media campaigns, particularly in the gambling or entertainment industry

Job Summary

  • Develop and implement comprehensive paid social media strategies to drive user acquisition, engagement and retention.
  • Plan, execute and optimize paid social media campaigns across various platforms (e.g. Meta, Instagram, X, TikTok etc).
  • We invest in your growth and wellbeing, so you can bring your best.

Matching Summary

Match Score: 85

Betway Africa is seeking a Paid Social Specialist to join their digital marketing team in Johannesburg. The ideal candidate will have at least three years of experience in managing paid social media campaigns, particularly in the gambling or entertainment industry.

Skills & Requirements

Must-have

  • Develop and implement paid social media strategies
  • Execute and optimize paid social media campaigns
  • Monitor and analyze campaign performance
  • Effective budget management
  • Generate detailed performance reports
  • Collaborate with marketing team

Nice-to-have

  • In-depth knowledge of sports betting markets
  • Experience in online gaming or casino industry
  • Familiarity with gambling regulations
  • Experience with additional paid platforms

Key Requirements

  • 3+ years in managing paid social media campaigns
  • Bachelor’s degree in marketing or related field
  • Meta Blueprint certification
  • Proficiency in analytics tools
  • Ability to work within regulated environments

Work Rights

Not specified

Tailored Resume

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