SoFi is seeking a Product Marketing Manager for its Small Business (SMB) lending and banking products. The ideal candidate should have over four years of experience in product or growth marketing, with strong analytical and project management skills
Job Summary
Drive the marketing strategy and execution for SoFi’s Small Business (SMB) lending and banking products, as well as the Lanterncredit.com and SoFi’s SMB marketplace.
Collaborate closely with Product, Creative, Analytics, and Engineering teams to build the next big pillar for SoFi’s growth.
Regularly monitor and share out KPIs and performance metrics to marketing leadership and cross-functional partners.
Matching Summary
Match Score: 85
SoFi is seeking a Product Marketing Manager for its Small Business (SMB) lending and banking products. The ideal candidate should have over four years of experience in product or growth marketing, with strong analytical and project management skills.
Skills & Requirements
Must-have
drive marketing strategy for SMB products
craft value propositions
optimize user journey
cross-functional collaboration
data-driven approach
growth mindset
Nice-to-have
deep understanding of small business owners
experience with financial products
Key Requirements
Bachelor's degree required
4+ years of experience in product marketing or growth marketing
Experience using data to identify funnel drop-offs
Experience combining strategic planning with tactical execution