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Abbott is seeking a Senior Brand Manager for their Ensure nutrition product line in Ho Chi Minh City, Vietnam. The role focuses on developing digital marketing strategies to enhance consumer engagement and optimize customer acquisition and lifetime value.
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Job Summary
This role serves as a key contributor to the brand's consumer strategy by leading digital, content, and performance marketing pillars.
The successful candidate will manage external agencies and cross-functional teams to execute high-quality digital campaigns and optimize customer acquisition costs.
Abbott offers career development opportunities within an international company recognized globally as a great place to work for diversity and growth.
Matching Summary
Match Score: 75
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Abbott is seeking a Senior Brand Manager for their Ensure nutrition product line in Ho Chi Minh City, Vietnam. The role focuses on developing digital marketing strategies to enhance consumer engagement and optimize customer acquisition and lifetime value.
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Skills & Requirements
Must-have
7+ years brand building experience
Digital marketing strategy development
Agency management and coordination
E-commerce platform management
Data analysis and ROI measurement
Nice-to-have
CRM and MarTech experience
Consumer journey mapping skills
Online-to-Offline innovation background
Strong stakeholder management abilities
Continuous improvement mindset
Key Requirements
Bachelor degree in Business or Marketing
More than 7 years related experience
Experience in FMCG, Technology, or Health Care industry