Lifecycle Marketing And Automation Manager

Famousplayers

Toronto, Canada
Base: $80,000 - $95,000cad; bonus/equity: not spec...
3d onsite
Email, push, and in-app messaging
Customer engagement strategy
Braze platform
This role will develop a unified customer engagement strategy across email, push notification, and in-app messaging channels, ensuring alignment with loyalty objectives and business goals

Job Summary

  • This role will develop a unified customer engagement strategy across email, push notification, and in-app messaging channels, ensuring alignment with loyalty objectives and business goals.
  • Manage the end-to-end execution of email, push, and in-app campaigns, from strategy and creative development to deployment and reporting.
  • Champion A/B and multivariate testing to optimize engagement, conversion rates, and incrementality.

Matching Summary

This role will develop a unified customer engagement strategy across email, push notification, and in-app messaging channels, ensuring alignment with loyalty objectives and business goals.

Salary

Base: $80,000 - $95,000CAD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Email, push, and in-app messaging
  • Customer engagement strategy
  • Braze Platform
  • HTML email template editing
  • A/B and multivariate testing
  • Segmentation and targeting

Nice-to-have

  • Data-driven environment
  • Adobe Target familiarity
  • Mobile responsiveness
  • Cross-client compatibility

Key Requirements

  • 3-5 years of experience
  • Post-Secondary education
  • Proficiency in HTML for email
  • Experience managing cross-channel campaigns
  • Experience in Braze Platform

Work Rights

Not specified

Tailored Resume

Cover Letter