Bristol Myers Squibb is seeking a Director of Opdivo Qvantig HCP Marketing for their US Oncology division. The role involves developing and executing promotional strategies for Opdivo Qvantig, requiring strong marketing expertise and cross-functional collaboration
Job Summary
This role is responsible for developing and executing comprehensive HCP promotional strategies for Opdivo Qvantig to accelerate adoption among oncologists.
The position requires leading multi-functional teams to accomplish specific objectives while ensuring alignment with the broader Opdivo franchise strategy.
Bristol Myers Squibb offers a wide variety of competitive benefits including health coverage, financial well-being programs, and flexible time off options.
Matching Summary
Match Score: 85
Bristol Myers Squibb is seeking a Director of Opdivo Qvantig HCP Marketing for their US Oncology division. The role involves developing and executing promotional strategies for Opdivo Qvantig, requiring strong marketing expertise and cross-functional collaboration.
Salary
Base: $202,030 - $244,810; Bonus/Equity: Additional incentive cash and stock opportunities available; Benefits: Health coverage, 401(k), paid time off, and wellbeing support
Skills & Requirements
Must-have
HCP promotional strategy development
Media plan execution mass digital targeted
Budget prioritization and management
Cross-functional team leadership
Market research and competitive analysis
Nice-to-have
Oncology disease experience preferred
US market experience preferred
Strong verbal and written communication skills
Experience with advertising agencies
Critical thinking and organization skills
Key Requirements
BA degree required, MBA preferred
5-10 years marketing brand management experience
Experience managing external resources and partners