Senior Manager Loyalty & Crm Aspac

Bptrg

Hybrid
Loyalty marketing and crm expertise
Customer retention and value driver
Partner contract negotiations
The Senior Manager Loyalty & CRM position at Bptrg entails leading the development and execution of loyalty programs in the APAC region, focusing on customer retention and value creation. This hybrid role requires extensive experience in loyalty marketing and strong leadership skills to collaborate effectively with various partners and teams

Job Summary

  • As the Senior Manager Loyalty & CRM, you will be a key member of the local Marketing Leadership team, responsible for driving substantial business results through successful in-market loyalty programs.
  • You will lead the adaptation of the loyalty strategy into impactful local loyalty and CRM programs that drive customer conversion, retention, and long-term value, and be responsible for their successful execution.
  • At bp, we support our people to learn and grow in a diverse and challenging environment and offer benefits to enable your work to fit with your life.

Matching Summary

Match Score: 85

The Senior Manager Loyalty & CRM position at Bptrg entails leading the development and execution of loyalty programs in the APAC region, focusing on customer retention and value creation. This hybrid role requires extensive experience in loyalty marketing and strong leadership skills to collaborate effectively with various partners and teams.

Skills & Requirements

Must-have

  • Loyalty marketing and CRM expertise
  • Customer retention and value driver
  • Partner contract negotiations
  • Omni-channel CX plan alignment
  • Develop and implement loyalty programs

Nice-to-have

  • Agility core practices
  • Digital fluency and innovation
  • Customer-centric value-driven approach
  • High-performance team culture

Key Requirements

  • 10-15+ years experience in loyalty marketing, CRM or customer engagement
  • Strong leadership and partner management skills
  • Strong expertise in adapting common strategies to local market needs
  • Outstanding team-building skills
  • Strong analytical skills
  • Excellent communication and collaboration abilities
  • Strong project management skills
  • Proven business insight and digital expertise

Work Rights

Not specified

Tailored Resume

Cover Letter