Base: $250,000 - $270,000 usd; bonus/equity: not s...
On-site
10+ years crm or lifecycle marketing experience
5+ years leading high-performing teams
Deep expertise in multi-channel crm platforms
This role leads the strategy and execution engine driving lifecycle marketing and free-to-play engagement across the Fanatics App and broader ecosystem
Job Summary
This role leads the strategy and execution engine driving lifecycle marketing and free-to-play engagement across the Fanatics App and broader ecosystem.
The successful candidate will define KPI frameworks tied to business outcomes such as MAU growth, retention, and cross-sell opportunities.
Fanatics is a global digital sports platform with over 100 million fans and a network of 900 sports properties committed to enhancing the fan experience.
Matching Summary
This role leads the strategy and execution engine driving lifecycle marketing and free-to-play engagement across the Fanatics App and broader ecosystem.
Salary
Base: $250,000 - $270,000 USD; Bonus/Equity: Not specified; Benefits: Full-time employment benefits available per company website
Skills & Requirements
Must-have
10+ years CRM or Lifecycle Marketing experience
5+ years leading high-performing teams
Deep expertise in multi-channel CRM platforms
Strong analytical fluency in segmentation and LTV
Experience building scalable operating systems
Nice-to-have
Passion for sports, gaming, or fan-driven products
Experience in high-velocity live-content environments
Track record of influencing senior stakeholders
Background in Sportsbook or iGaming platforms
Key Requirements
10+ years in CRM, Lifecycle Marketing, Growth, or Marketing Operations