UOB is a leading bank in Asia with a global network spanning 19 countries and over 500 branches and offices
Job Summary
UOB is a leading bank in Asia with a global network spanning 19 countries and over 500 branches and offices.
The role involves leading digital engagement strategies and managing personalized campaigns across multiple digital channels to enhance customer experience.
Collaboration with internal teams and leveraging data-driven insights are key to driving digital product adoption and improving customer satisfaction.
Matching Summary
UOB is a leading bank in Asia with a global network spanning 19 countries and over 500 branches and offices.
Skills & Requirements
Must-have
digital engagement strategy development
campaign performance optimization
customer behaviour data analytics
cross-functional team collaboration
digital product adoption communication
project and stakeholder management
Nice-to-have
innovation in digital customer journeys
UX/UI collaboration
monitoring digital trends and competitors
driving digital awareness and education
Key Requirements
Bachelor’s degree in finance, marketing, business, or related field
Minimum 5 years experience in digital marketing or digital banking
Strong leadership and project management skills
Proven ability to use analytics to drive engagement