Digital Media Strategist

LIN Television Corporation

New York, NY, USA
Base: $55,000 - $64,000; bonus/equity: not specifi...
Hybrid
Digital campaign lifecycle
Presales media strategy and planning
Programmatic, social, and sem
The Digital Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities

Job Summary

  • The Digital Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities.
  • Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process.
  • Other benefits include Medical, Dental, Vision, 401K match, Paid Parental Leave, and Vacation.

Matching Summary

The Digital Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities.

Salary

Base: $55,000 - $64,000; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, 401K match, Paid Parental Leave, and Vacation

Skills & Requirements

Must-have

  • Digital campaign lifecycle
  • Presales media strategy and planning
  • Programmatic, social, and SEM
  • Develop and implement media strategies
  • Establish tangible KPIs
  • Manage media plans and budgets
  • Speak to digital product capabilities

Nice-to-have

  • Client communication and account growth
  • Innovative ideas and solutions
  • Thought leadership via POVs
  • Strong client service skills
  • Analyze and present data effectively

Key Requirements

  • 2-3 years of experience in digital advertising
  • Digital media planning experience required
  • Strong media math skills and Excel proficiency
  • Knowledge of programmatic, social and SEM
  • Fluency in DSPs, Google Ads, and social media platforms
  • Bachelor’s degree or equivalent work experience

Work Rights

Not specified

Tailored Resume

Cover Letter