Base: $104,977 - $194,958 py; bonus/equity: not sp...
Hybrid
7+ years digital marketing experience
3+ years cross-functional team leadership
Google analytics power bi appsflyer outflink
The role involves crafting and driving digital marketing strategies to ensure a flawless customer experience for the Michigan Lottery's iLottery program
Job Summary
The role involves crafting and driving digital marketing strategies to ensure a flawless customer experience for the Michigan Lottery's iLottery program.
Candidates will lead a cross-functional team including acquisition, CRM, and QA functions while mentoring members to foster a high-performing culture.
The position offers a comprehensive benefits package including health, dental, vision insurance, paid time off, and a 401(k) plan with employer matching.
Matching Summary
The role involves crafting and driving digital marketing strategies to ensure a flawless customer experience for the Michigan Lottery's iLottery program.
Salary
Base: $104,977 - $194,958 per year; Bonus/Equity: Not specified; Benefits: Health, dental, vision, PTO, 401(k) match
Skills & Requirements
Must-have
7+ years digital marketing experience
3+ years cross-functional team leadership
Google Analytics Power BI AppsFlyer Outflink
A/B testing and audience segmentation
Budget management across multiple channels
Nice-to-have
Mentoring high-performing collaborative culture
Strategic oversight of agency partnerships
Proactive in staying current with trends
Key Requirements
Bachelor's degree in Marketing or related field
7+ years experience in digital marketing
3+ years leadership experience
Authorized to work in US without sponsorship
Work Rights
Must be authorized to work in the job posting location without visa sponsorship