Director, Integrated Marketing, Advanced Hydration

Coca-Cola HBC AG

Atlanta, Georgia, United States
Base: $169,000 - $200,000; annual incentive: 30% r...
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8+ years integrated marketing experience
Cpg or beverage industry background
Experience working with bottlers and distributors
** Coca-Cola HBC AG is seeking a Director of Integrated Marketing for its Advanced Hydration portfolio, responsible for developing and executing marketing strategies across multiple bottling partners. The role demands strong leadership, collaboration skills, and a background in integrated marketing within a complex organization. **

Job Summary

  • This role leads the development and execution of integrated marketing strategies for the Advanced Hydration portfolio including BODYARMOR, POWERADE, vitaminwater, and smartwater.
  • The successful candidate will translate national brand strategies into localized programs that drive consumer awareness, education, trial, and consistent execution across multiple bottling partners.
  • Candidates must be authorized to work in the United States as The Coca-Cola Company will not offer sponsorship for this position.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Director of Integrated Marketing for its Advanced Hydration portfolio, responsible for developing and executing marketing strategies across multiple bottling partners. The role demands strong leadership, collaboration skills, and a background in integrated marketing within a complex organization. **

Salary

Base: $169,000 - $200,000; Annual Incentive: 30% reference value; Benefits: Comprehensive medical, financial, wellness, retirement, vacation, and parental leave

Skills & Requirements

Must-have

  • 8+ years integrated marketing experience
  • CPG or beverage industry background
  • Experience working with bottlers and distributors
  • Budget management and performance measurement
  • Cross-functional collaboration in matrixed environment

Nice-to-have

  • Strong analytical skills with Excel proficiency
  • Willingness to travel up to 50%
  • Experience with experiential and retail activations
  • Ability to influence without direct authority

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 8+ years of relevant marketing experience
  • Must be currently authorized to work in the US

Work Rights

Must be currently authorized to work in the US on a full-time basis

Tailored Resume

Cover Letter