Drive the evolution of a defined traffic generation and audience analytics practice within the eCom market
Job Summary
Drive the evolution of a defined traffic generation and audience analytics practice within the eCom market.
Provide market and Global stakeholders with best-in-class services around marketing measurement and consumer insight discipline.
Develop and implement best practice toolsets and frameworks that allow continuous optimization of consumer database and lifetime value as well as organic and paid media traffic.
Matching Summary
Drive the evolution of a defined traffic generation and audience analytics practice within the eCom market.
Skills & Requirements
Must-have
traffic generation analytics
audience analytics
digital marketing tools
SQL query
data visualization
marketing spend optimization
Nice-to-have
creative and energetic team player
passion for CRM
influential and collaborative relationships
multi-culture environment
Key Requirements
University degree in Business or equivalent
5+ years of experience
Extensive experience with digital marketing programs
Experience in eCommerce environment
Hands-on SQL query experience
Experience with Databricks/ Lakehouse environment
Experience with Python/ R/ modeling
Experience with Alteryx/ Airflow
Experience with Tableau/ PowerBI
In-depth understanding on data tracking technology