Senior Analyst, Marketing Analytics

jobseekr.io

Remote
Base: $52,600 - $147,950 usd; bonus/equity: not sp...
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B2b saas marketing analytics
Multi-touch attribution modeling
Top-of-the-funnel (tofu) streams
** Remote is seeking a Senior Analyst for Marketing Analytics to lead strategic initiatives that influence global marketing strategies and drive revenue growth. The ideal candidate should possess extensive experience in marketing analytics within B2B SaaS environments, with strong expertise in attribution modeling and data analysis. **

Job Summary

  • As a Senior Analyst, Marketing Analytics, you will be the strategic engine behind our growth, shaping global marketing strategy and dictating where we invest our next dollar.
  • Key responsibilities include leading advanced attribution modeling, establishing frameworks for measuring all marketing channels including Share of Voice, and driving strategic planning and forecasting for marketing investments.
  • This role offers the opportunity to build and maintain projected Lifetime Value (LTV) models, analyze the B2B funnel for optimization, and act as a technical lead mentoring senior analysts.

Matching Summary

Match Score: 75

** Remote is seeking a Senior Analyst for Marketing Analytics to lead strategic initiatives that influence global marketing strategies and drive revenue growth. The ideal candidate should possess extensive experience in marketing analytics within B2B SaaS environments, with strong expertise in attribution modeling and data analysis. **

Salary

Base: $52,600 - $147,950 USD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • B2B SaaS marketing analytics
  • Multi-touch attribution modeling
  • Top-of-the-Funnel (TOFU) streams
  • Full-funnel reporting
  • Snowflake, Dbt, BI tools
  • Salesforce, HubSpot, Sigma, Tableau, Looker
  • Strategic communication to executives
  • Automation and AI capabilities

Nice-to-have

  • Experience working remotely
  • Brand health and Share of Voice reporting
  • Mentoring senior analysts
  • Customer journey analysis

Key Requirements

  • Extensive professional experience in marketing analytics
  • Professional fluency in written and spoken English

Work Rights

Not specified

Tailored Resume

Cover Letter