Senior Executive - Brand & Content Strategy

Dentsu Aegis Network

Mumbai, India
Creative strategy for brand campaigns
Content roadmap for brands
Platform behavior and audience triggers
The role involves leading creative strategy for brand campaigns, digital series, and social-first content pieces

Job Summary

  • The role involves leading creative strategy for brand campaigns, digital series, and social-first content pieces.
  • Responsibilities include building content calendars, channel strategies, and creative decks aligned with business objectives.
  • The position requires analyzing platform trends, audience behavior, and content performance to optimize content plans.

Matching Summary

The role involves leading creative strategy for brand campaigns, digital series, and social-first content pieces.

Skills & Requirements

Must-have

  • creative strategy for brand campaigns
  • content roadmap for brands
  • platform behavior and audience triggers
  • Instagram, YouTube, and more
  • content performance analysis
  • brand voice guidelines for video

Nice-to-have

  • client-facing experience is a plus
  • fashion, fintech, or lifestyle brands
  • strong copywriting or scripting abilities
  • influencer-led campaigns background

Key Requirements

  • 2-3 years of experience
  • strategy, digital marketing, or agency-side creative planning
  • worked on brand campaigns, digital content, or social media storytelling
  • balance creativity with analytics
  • understand content positioning across platforms
  • brief creators, copywriters, and video teams

Work Rights

Not specified

Tailored Resume

Cover Letter