The successful candidate will harness the passion of sports & entertainment, FIFA specifically, and apply that to reactive marketing initiatives
Job Summary
The successful candidate will harness the passion of sports & entertainment, FIFA specifically, and apply that to reactive marketing initiatives.
The PC demand generation team is seeking a Football Culture Strategist who deeply understands fan passion and cultural trends to help PC brands authentically connect with football audiences.
This role requires a strategist and thought leader who leverages their skills to develop strong strategies and POVs, with a social and commercial mindset to deliver tangible business results.
Matching Summary
The successful candidate will harness the passion of sports & entertainment, FIFA specifically, and apply that to reactive marketing initiatives.
Salary
Base: $15,000-$23,000 CAD (3 month contract); Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Football (soccer) culture expertise
Social content strategy
Influencer marketing
Community management
Data analytical mindset
Senior stakeholder management
Nice-to-have
Cultural fluency beyond football
Brand strategy experience
Sports marketing experience
Content strategy experience
Proactive and collaborative mindset
Key Requirements
3-5+ years relevant freelance/industry experience
Advanced Microsoft Office & Apple software skills
Experience leading Social Media channels, Digital Marketing, or e-commerce