Marketing Crm Senior Analyst

Rappi Com Uy

Crm and marketing automation platforms
Data-driven campaign optimization
Customer segmentation and journey management
You will design, execute, and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate

Job Summary

  • You will design, execute, and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate.
  • This role acts as the bridge between data technology and marketing creativity, managing customer journeys from onboarding to reactivation.
  • You will work closely with Product, Data, and Creative teams to ensure data integrity and brand consistency.

Matching Summary

You will design, execute, and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate.

Skills & Requirements

Must-have

  • CRM and Marketing Automation platforms
  • Data-driven campaign optimization
  • Customer segmentation and journey management
  • Multichannel campaign execution
  • Analytical skills with SQL and visualization tools
  • Retention marketing expertise

Nice-to-have

  • Growth mindset and scientific experimentation
  • Cross-team collaboration
  • Clear communication with non-technical stakeholders

Key Requirements

  • 4-5 years experience in CRM or Retention Marketing
  • Proficiency with CRM/MA platforms like Salesforce Marketing Cloud or Braze
  • Intermediate SQL knowledge
  • Experience with data visualization tools such as Tableau or Looker

Work Rights

Not specified

Tailored Resume

Cover Letter