Kol Manager

AirAsia

Kuala Lumpur, Malaysia
Kol strategy and program development
Campaign planning and execution
Agency and partner management
Build, manage, and scale MOVE’s creator ecosystem across ASEAN, turning creators into a growth channel that drives business results

Job Summary

  • Build, manage, and scale MOVE’s creator ecosystem across ASEAN, turning creators into a growth channel that drives business results.
  • Lead end-to-end influencer campaigns, ensuring each campaign hits commercial targets within agreed timelines and budget.
  • Nurture long-term relationships with top-performing creators and identify commercial partnership opportunities.

Matching Summary

Build, manage, and scale MOVE’s creator ecosystem across ASEAN, turning creators into a growth channel that drives business results.

Skills & Requirements

Must-have

  • KOL strategy and program development
  • Campaign planning and execution
  • Agency and partner management
  • Creator-led content collaboration
  • Commercial and business ownership
  • Relationship and community building

Nice-to-have

  • Strategic and hands-on approach
  • Equal parts creative, commercial, collaborative
  • Challenger tone and storytelling style
  • Approachable, credible, value-driven

Key Requirements

  • 5+ years experience in influencer marketing
  • Bachelor’s Degree in Marketing, Mass Communications
  • Strong commercial sense
  • Proven experience managing KOL agencies
  • Deep understanding of creator trends across ASEAN
  • Fluent in English

Work Rights

Not specified

Tailored Resume

Cover Letter