Not specified (potentially hybrid or fully remote)
Proven experience in media strategy
Experience with mmm and roi measurement
Hands-on digital marketing execution
Puma is seeking a Director of Media for Europe to develop and execute a comprehensive media strategy that aligns with the company's global brand communications. The ideal candidate will have extensive experience in media strategy, budget management, and performance marketing while leading a high-performing team
Job Summary
The role involves developing a comprehensive European media strategy aligned with global brand communication frameworks to drive ROI and customer lifetime value.
Candidates must lead the planning and buying of media campaigns across regional and local areas while managing marketing budgets and channel allocation.
The position requires building and leading a high-performing media team while leveraging MarTech capabilities for CRM and loyalty initiatives.
Matching Summary
Match Score: 85
Puma is seeking a Director of Media for Europe to develop and execute a comprehensive media strategy that aligns with the company's global brand communications. The ideal candidate will have extensive experience in media strategy, budget management, and performance marketing while leading a high-performing team.
Skills & Requirements
Must-have
Proven experience in Media Strategy
Experience with MMM and ROI measurement
Hands-on digital marketing execution
Strong budget allocation management
Agency relationship management skills
Full funnel marketing effectiveness knowledge
Nice-to-have
Resilient and adaptable mindset
Proactive trend identification
Data-driven decision making
High commercial acumen
Continuous optimization focus
Key Requirements
Proven professional experience in Media Strategy or Integrated Marketing Communications
Demonstrated experience with regional media strategies in international environments
Hands-on experience with ROI measurement and marketing analytics modeling
Experience managing external agencies and ensuring campaign delivery
People leadership experience including building and developing teams