Bm/sbm - Fxg Endo+fdc Mkt-上海

AstraZeneca

Shanghai, China
Develop brand execution plans
Conduct market research analysis
Coordinate advisory boards and symposia
The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.
  • Candidates must coordinate critical external stakeholder activities including advisory boards, symposia, and CME events while monitoring implementation against market growth metrics.
  • The position demands deep knowledge of the product, therapeutic area, and national healthcare environment including NRDL/PRDL access policies.

Matching Summary

The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.

Skills & Requirements

Must-have

  • Develop brand execution plans
  • Conduct market research analysis
  • Coordinate advisory boards and symposia
  • Manage agency relationships for research
  • Implement promotion mix strategies

Nice-to-have

  • Deep understanding of customer insights
  • Strong cross-functional collaboration skills
  • Experience with KOL engagement
  • Ability to forecast market dynamics

Key Requirements

  • Knowledge of NRDL/PRDL and tender policy
  • Understanding of hospital listing processes
  • Proficiency in situation analysis and SWOT development
  • Experience with medical data supported campaign design

Work Rights

Not specified

Tailored Resume

Cover Letter