Head Of Malts& White Sprits, Gc

Diageo

Shanghai, China
Brand marketing experience
China marketing & commerce
P&l management
Lead the business growth of 7 brands in Greater China, with full P&L ownership for Malts & WS mainland China

Job Summary

  • Lead the business growth of 7 brands in Greater China, with full P&L ownership for Malts & WS mainland China.
  • Develop and deploy marketing plans for malts brands to build brand equity, grow market share, and deliver sustainable profitable growth.
  • Oversee the development and launch of Yuntuo, China's first locally developed whisky brand, including its Brand Home.

Matching Summary

Lead the business growth of 7 brands in Greater China, with full P&L ownership for Malts & WS mainland China.

Skills & Requirements

Must-have

  • Brand Marketing Experience
  • China Marketing & Commerce
  • P&L Management
  • Large Budgets
  • Multinational Portfolio Management
  • Leadership & Coaching

Nice-to-have

  • Total Alcoholic Beverage Experience
  • Entrepreneurial Risks
  • Inclusive Environment
  • Agile and Bold Execution

Key Requirements

  • Proven successful experiences in brand marketing
  • Solid expertise in China marketing & commerce
  • Experienced in managing P&L and large budgets
  • Proven experience working across portfolios
  • Global innovation or Build/New Product Development experience preferred
  • Strong leadership track-record

Work Rights

Not specified

Tailored Resume

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