General Motors is seeking an Assistant Marketing Manager for Buick, based in Warren, Michigan. The role focuses on overseeing marketing strategies, lifecycle management, and cross-functional collaboration to enhance product positioning and consumer engagement
Job Summary
The primary purpose is to provide support and oversee the lifecycle management of relevant Buick model(s), including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives.
Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions.
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
Matching Summary
Match Score: 85
General Motors is seeking an Assistant Marketing Manager for Buick, based in Warren, Michigan. The role focuses on overseeing marketing strategies, lifecycle management, and cross-functional collaboration to enhance product positioning and consumer engagement.