Lifecycle & Crm Lead

IG Group

Raffles Place, Singapore
Crm channel strategy and execution
Personalized, data-driven communications
Marketing automation platforms
We are seeking a proven Lifecycle and CRM Lead to own CRM channel strategy and execution, driving personalized, data-driven communications that engage customers and support business objectives across markets

Job Summary

  • We are seeking a proven Lifecycle and CRM Lead to own CRM channel strategy and execution, driving personalized, data-driven communications that engage customers and support business objectives across markets.
  • Lead CRM strategy across email, push, SMS, and in-app channels, manage CRM team, define segmentation strategies, and drive testing agenda to continuously improve CRM performance metrics.
  • We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

Matching Summary

We are seeking a proven Lifecycle and CRM Lead to own CRM channel strategy and execution, driving personalized, data-driven communications that engage customers and support business objectives across markets.

Skills & Requirements

Must-have

  • CRM channel strategy and execution
  • personalized, data-driven communications
  • marketing automation platforms
  • customer segmentation and personalization
  • data privacy regulations
  • stakeholder management skills

Nice-to-have

  • high autonomy
  • cross-functional teams
  • doing things differently
  • financial services background

Key Requirements

  • 7+ years CRM and lifecycle marketing experience
  • Proven experience leading CRM teams
  • Strong analytical skills
  • Project management capability
  • Financial services background highly desirable

Work Rights

Not specified

Tailored Resume

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