Marketing Specialist

IMD - International Institute for Management Development

Lausanne, CH
On-site
Program messaging and content creation
Ai-powered marketing tools
Digital marketing campaign execution
The Marketing Specialist is responsible for developing compelling program narratives and marketing content while supporting the Marketing Manager in the strategic positioning and promotion of the open program portfolio

Job Summary

  • The Marketing Specialist is responsible for developing compelling program narratives and marketing content while supporting the Marketing Manager in the strategic positioning and promotion of the open program portfolio.
  • This role contributes to program growth by translating complex academic offerings into clear, differentiated value propositions and leveraging innovative tools and AI-powered solutions to increase marketing effectiveness and efficiency.
  • The position collaborates closely with sales teams, faculty, participants, digital marketing, media, and creative teams to ensure engaging messaging and impactful marketing execution aligned with business objectives and brand strategy.

Matching Summary

The Marketing Specialist is responsible for developing compelling program narratives and marketing content while supporting the Marketing Manager in the strategic positioning and promotion of the open program portfolio.

Skills & Requirements

Must-have

  • Program messaging and content creation
  • AI-powered marketing tools
  • Digital marketing campaign execution
  • CRM and marketing automation tools
  • Cross-functional collaboration
  • Copywriting and storytelling skills

Nice-to-have

  • Strategic marketing support
  • Project management skills
  • Analytical thinking
  • Proactive and adaptable mindset
  • Experience with generative AI tools
  • Strong organizational skills

Key Requirements

  • University degree in marketing, communications, or business
  • 4–7 years marketing or communications experience
  • Exceptional English copywriting skills
  • High digital fluency and AI-savvy
  • Valid Swiss work permit or Swiss/EU-25EFTA citizenship

Work Rights

Valid Swiss work permit or Swiss/EU-25EFTA citizenship required

Tailored Resume

Cover Letter