**
AstraZeneca is seeking a Marketing Manager for their Shanghai office, responsible for developing therapeutic area strategies, managing brand teams, and overseeing promotional budgets. The ideal candidate will have strong leadership skills, experience in pharmaceutical marketing, and a commitment to high ethical standards.
**
Job Summary
Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage the Marketing mix for each product in the portfolio to optimize promotional effort.
Lead the cross-functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities, and ensure effective cross-functional collaboration and alignment to brand objectives.
Consolidate and manage the brand budget for the product portfolio, submitting for Marketing Director approval with clear strategic rationale, and oversee the promotional materials produced by BMs, ensuring high standards of quality, compliance, and brand consistency.
Matching Summary
Match Score: 75
**
AstraZeneca is seeking a Marketing Manager for their Shanghai office, responsible for developing therapeutic area strategies, managing brand teams, and overseeing promotional budgets. The ideal candidate will have strong leadership skills, experience in pharmaceutical marketing, and a commitment to high ethical standards.
**