Senior Director, Home, Hospitality & Travel Gtm

YETI

Austin, Texas, USA
Onsite
Drive vertical gtm strategy
Own wholesale channel performance
Translate consumer insight to growth
This leader is responsible for the full go-to-market (GTM) strategy and commercial performance of the vertical, with direct ownership of wholesale performance across Specialty and Strategic (National / Key / Regional) Accounts

Job Summary

  • This leader is responsible for the full go-to-market (GTM) strategy and commercial performance of the vertical, with direct ownership of wholesale performance across Specialty and Strategic (National / Key / Regional) Accounts.
  • Grounded in deep consumer insight, this role ensures YETI delivers the right products, in the right channels, with the right stories each season.
  • This leader sets direction, aligns cross-functional GTM teams, and is accountable for growth across wholesale channels, while working closely with Corporate Sales and DTC as distinct channels that are core to the overall vertical strategy.

Matching Summary

This leader is responsible for the full go-to-market (GTM) strategy and commercial performance of the vertical, with direct ownership of wholesale performance across Specialty and Strategic (National / Key / Regional) Accounts.

Skills & Requirements

Must-have

  • Drive vertical GTM strategy
  • Own wholesale channel performance
  • Translate consumer insight to growth
  • Shape channel strategy
  • Lead cross-functional teams

Nice-to-have

  • Premium consumer brands experience
  • Lifestyle and adjacent categories
  • Clear, confident communicator

Key Requirements

  • 15+ years of experience
  • 8+ years leading teams
  • Proven ability to translate consumer insight
  • Strong experience shaping channel strategy
  • Comfort operating within business rhythms

Work Rights

Not specified

Tailored Resume

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