Director, Insurance Brand Strategy

HumanPanorama

Arlington, VA, US
$168,000 - $231,000 py; bonus/equity: eligible for...
**
10+ years in brand strategy
Experience in regulated industries
Strong executive presence
** The Director of Insurance Brand Strategy at Humana will lead brand strategy initiatives for Humana, Reliance, and CarePlus, focusing on business growth and brand relevance. Candidates should possess significant experience in brand strategy, particularly in regulated industries like healthcare, and will benefit from competitive compensation and robust company offerings. **

Job Summary

  • The Director of Brand Strategy is responsible for shaping and advancing the brand strategy for Humana, Reliance, and CarePlus to drive business growth.
  • This role partners closely with Consumer Insights and Analytics to ensure brand strategies are grounded in insight and deliver measurable business impact.
  • Humana offers competitive benefits that support whole-person well-being, including medical, dental, and vision benefits.

Matching Summary

Match Score: 75

** The Director of Insurance Brand Strategy at Humana will lead brand strategy initiatives for Humana, Reliance, and CarePlus, focusing on business growth and brand relevance. Candidates should possess significant experience in brand strategy, particularly in regulated industries like healthcare, and will benefit from competitive compensation and robust company offerings. **

Salary

$168,000 - $231,000 per year; Bonus/Equity: Eligible for bonus incentive plan; Benefits: Competitive benefits offered

Skills & Requirements

Must-have

  • 10+ years in brand strategy
  • Experience in regulated industries
  • Strong executive presence

Nice-to-have

  • Experience with agile marketing models
  • Ability to influence cross-functional teams
  • Culture of innovation and inclusion

Key Requirements

  • Bachelor's degree or equivalent experience
  • 3+ years leading cross-functional teams
  • Proven success in enterprise-level initiatives

Work Rights

Not specified

Tailored Resume

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