7+ years lifecycle or performance marketing experience
Advanced analytics and data interpretation skills
Experience with test and learn experimentation plans
**
Adobe is seeking a Senior Lifecycle Marketing Manager to lead and implement impactful marketing programs that enhance user engagement and drive growth for its product offerings. The ideal candidate will have extensive experience in lifecycle marketing, with a strong emphasis on personalization and analytics.
**
Job Summary
The role focuses on developing, scaling, and optimizing user customer journeys to directly impact trial, conversion, adoption, and use of Adobe products.
Candidates will partner with analytics teams to measure performance and harness technology like predictive models and APIs for personalization at scale.
Adobe offers a competitive compensation range of $112,000 to $215,100 annually depending on location and experience.
Matching Summary
Match Score: 75
**
Adobe is seeking a Senior Lifecycle Marketing Manager to lead and implement impactful marketing programs that enhance user engagement and drive growth for its product offerings. The ideal candidate will have extensive experience in lifecycle marketing, with a strong emphasis on personalization and analytics.
**
Salary
Base: $112,000 - $215,100 annually; Bonus/Equity: Short-term incentives via Annual Incentive Plan (AIP) and potential new hire equity award; Benefits: Comprehensive benefits programs not specified
Skills & Requirements
Must-have
7+ years lifecycle or performance marketing experience
Advanced analytics and data interpretation skills
Experience with test and learn experimentation plans
Proficiency in Adobe AI-powered tools for scaling
Strong written and verbal communication abilities
Nice-to-have
SaaS and e-commerce industry background
Experience in sophisticated data-driven organizations
Ability to navigate matrixed organizational structures
Bias for action in fast-paced environments
Self-sufficiency and integrity in team representation
Key Requirements
BA/BS in marketing, business, or related field
7+ years of progressive experience in lifecycle or email marketing
Demonstrated results driving performance and optimization