The Sr Manager, Consumer Insights plays a key role in helping to develop forward-looking insights that deepen the business’s understanding of marketing, title level tracking, key audiences, and content opportunities across the evolving entertainment landscape
Job Summary
The Sr Manager, Consumer Insights plays a key role in helping to develop forward-looking insights that deepen the business’s understanding of marketing, title level tracking, key audiences, and content opportunities across the evolving entertainment landscape.
Responsibilities include leading the development and application of consumer insights that guide audience and marketing strategy, informing marketing planning and positioning, and providing a comprehensive view of internal and external title-level tracking across the content lifecycle.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
Matching Summary
The Sr Manager, Consumer Insights plays a key role in helping to develop forward-looking insights that deepen the business’s understanding of marketing, title level tracking, key audiences, and content opportunities across the evolving entertainment landscape.
Salary
Base: $120,000 - $140,000; Bonus/Equity: bonus eligible; Benefits: Not specified
Skills & Requirements
Must-have
Consumer insights and marketing research
Lead ongoing tracker programs
Analyze quantitative and qualitative research
Synthesize first, second, and third-party data
Develop actionable perspectives on release strategies
Leverage AI-enabled tools for workflows
Nice-to-have
Thrive in fast-paced dynamic organization
Exercise strong judgment in ambiguity
Exceptional presentation and storytelling skills
Champion a consumer-centric mindset
Foster a culture of curiosity and innovation
Key Requirements
7+ years experience in consumer insights
Experience leading ongoing tracker programs
Demonstrated success leveraging data to inform decisions
Skilled at identifying trends beyond surface level
Expertise in research methodologies
Strong analytical skills combining multiple data streams