Marketing And Sales Research Director

WBRE/WYOU

Wilkes-Barre, Pennsylvania, United States
Onsite (5 days a week)
Audience measurement oversight
Comscore ad impact adobe analytics
Wide orbit media sales experience
WBRE/WYOU is seeking a Marketing and Sales Research Director to oversee audience measurements for broadcast and digital platforms, based in either Wilkes-Barre or Harrisburg, Pennsylvania. The role involves analyzing research data, creating presentations, and supporting sales and marketing efforts, requiring strong communication and analytical skills

Job Summary

  • The role involves overseeing audience measurements for both broadcast and digital platforms within the Wilkes-Barre/Scranton or Harrisburg-Lancaster-York areas.
  • The incumbent will provide valuable research data to Sales, News, and Promotions departments by compiling ratings, trends, and analysis from tools like Comscore and Adobe Analytics.
  • This position requires active participation in station activities, including presenting to clients and management while managing local digital campaign operations.

Matching Summary

Match Score: 75

WBRE/WYOU is seeking a Marketing and Sales Research Director to oversee audience measurements for broadcast and digital platforms, based in either Wilkes-Barre or Harrisburg, Pennsylvania. The role involves analyzing research data, creating presentations, and supporting sales and marketing efforts, requiring strong communication and analytical skills.

Skills & Requirements

Must-have

  • Audience measurement oversight
  • Comscore Ad Impact Adobe Analytics
  • Wide Orbit Media Sales experience
  • Client presentation skills
  • Digital campaign management

Nice-to-have

  • Problem-solving deductive reasoning
  • Team collaboration with account executives
  • Creative presentation development

Key Requirements

  • Bachelor's Degree or equivalent experience
  • 2-3 years media research experience
  • Proficiency in Microsoft Office products

Work Rights

Not specified

Tailored Resume

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