Gerente De Cmo - Planejamento & Performance

Diageo

São Paulo, Brazil
Lead end-to-end cmo initiative measurement
Analyze performance and opportunities by channel
Ensure data quality and integrity on catalyst platform
The position of CMO Manager for Planning and Performance in Shopper Marketing has the mission to lead the end-to-end flow of CMO initiative measurement, ensuring direct connection between brand executions across all channels and IBP processes

Job Summary

  • The position of CMO Manager for Planning and Performance in Shopper Marketing has the mission to lead the end-to-end flow of CMO initiative measurement, ensuring direct connection between brand executions across all channels and IBP processes.
  • Your role will be essential for analyzing opportunities by channel in the IBP cycle, ensuring consistent and actionable diagnostics, including the consolidation of monthly reports with a clear view of gaps, priorities, and growth levers.
  • We are looking for someone with a strong ability in data analysis, performance measurement, and reading performance indicators (KPIs, ROI, activation effectiveness), capable of structuring and interpreting dashboards, executive reports, and analytical tools, transforming data into actionable insights.

Matching Summary

The position of CMO Manager for Planning and Performance in Shopper Marketing has the mission to lead the end-to-end flow of CMO initiative measurement, ensuring direct connection between brand executions across all channels and IBP processes.

Skills & Requirements

Must-have

  • lead end-to-end CMO initiative measurement
  • analyze performance and opportunities by channel
  • ensure data quality and integrity on Catalyst platform
  • drive rhythm and discipline of execution
  • manage Pulse dashboard and IBP performance flow

Nice-to-have

  • build long-term partnerships
  • drive relevant point-of-sale experiences
  • foster a culture of inclusion and belonging

Key Requirements

  • Higher education complete
  • Experience in planning and monitoring commercial performance
  • Strong data analysis and performance measurement skills
  • Experience with Customer/Shopper Marketing, Trade Marketing or BTL
  • Experience managing action calendars and execution control
  • Experience with process governance and resource optimization
  • Familiarity with performance tools, CRM, data platforms or BI environments
  • Advanced English

Work Rights

Not specified

Tailored Resume

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