Smm-county-上海

AstraZeneca

Shanghai, China
Therapeutic area strategy development
Marketing mix optimization
Product launch planning
Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength

Job Summary

  • Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength.
  • Lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.
  • Recruit talents to build the effective team and provide coaching and feedback to team members.

Matching Summary

Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength.

Skills & Requirements

Must-have

  • Therapeutic Area Strategy Development
  • Marketing Mix Optimization
  • Product Launch Planning
  • Cross-functional Brand Team Leadership
  • Brand Budget Management
  • Promotional Expenditure Monitoring
  • Marketing Effectiveness Tracking
  • KEE and HCP Relationship Management

Nice-to-have

  • Global AZ Network Building
  • High Ethical Standards
  • Inclusive and Diverse Team Culture
  • Industry-leading Skills Harnessing

Key Requirements

  • Experience in portfolio strategy and marketing mix
  • Experience in leading cross-functional teams
  • Experience in budget management and expenditure control
  • Experience in market intelligence and research translation
  • Experience in people management and talent development
  • Strong compliance awareness

Work Rights

Not specified

Tailored Resume

Cover Letter