Senior Manager - Digital Customer Strategy

AstraZeneca

Mississauga, Ontario, Canada
Base: 136,829.60 - 179,588.85; bonus/equity: annua...
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Digital customer engagement strategy
Omnichannel campaign design
Ai-powered personalization
** AstraZeneca is seeking a Senior Manager for Digital Customer Strategy in Mississauga, Ontario, focusing on enhancing digital engagement in the oncology sector. The role involves leading omnichannel strategies and leveraging AI solutions to improve customer interactions and business outcomes, while fostering a collaborative and innovative work culture. **

Job Summary

  • Lead the development and execution of the digital customer engagement strategy across assigned portfolio, embedding AI integration and advanced analytics into every step of the customer journey and commercial activity.
  • Design and coordinate high-impact omnichannel campaigns, leveraging AI tools for segmentation, targeting, content personalization, and performance optimization.
  • The Senior Manager partners with brand, sales, analytics, and IT teams to ensure data-driven, agile, and innovative engagement with healthcare professionals (HCPs), patients, and other key stakeholders.

Matching Summary

Match Score: 75

** AstraZeneca is seeking a Senior Manager for Digital Customer Strategy in Mississauga, Ontario, focusing on enhancing digital engagement in the oncology sector. The role involves leading omnichannel strategies and leveraging AI solutions to improve customer interactions and business outcomes, while fostering a collaborative and innovative work culture. **

Salary

Base: 136,829.60 - 179,588.85; Bonus/Equity: Annual Variable Pay Bonus/Short Term Incentive opportunity and equity-based long-term incentive program; Benefits: Competitive Flex Benefits & Retirement Savings Program, 4 weeks’ paid vacation, and annual Personal Days

Skills & Requirements

Must-have

  • Digital customer engagement strategy
  • Omnichannel campaign design
  • AI-powered personalization
  • Cross-functional collaboration
  • Data-driven insights
  • Digital innovation advocacy

Nice-to-have

  • Collaborative culture
  • Daring thinking and innovation
  • Individualized flexibility
  • Sustainability dedication
  • Continuous learning

Key Requirements

  • Bachelor's degree in Business, Digital Marketing, Data Science, or related field
  • At least 5 years of experience in digital strategy
  • Oncology pharmaceutical experience an asset
  • Thorough knowledge of compliance and digital regulation

Work Rights

Not specified

Tailored Resume

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