Senior Marketing Manager, Home Buying - 12 Month Secondment

CommBank

Home loan acquisition strategy
Go-to-market activity ownership
Creative and media performance focus
Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus

Job Summary

  • Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.
  • Work closely with Product, Brand, Compliance, and various stakeholders to deliver world-class marketing campaigns with creative flair.
  • Apply analytics and insights to deeply understand customers, deliver relevant communications, and optimize activity through cutting-edge marketing technology.

Matching Summary

Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.

Skills & Requirements

Must-have

  • Home loan acquisition strategy
  • Go-to-market activity ownership
  • Creative and media performance focus
  • Data-driven optimization and reporting
  • Cost per lead and acquisition tracking
  • Integrated marketing channel strategy

Nice-to-have

  • Customer-centric marketing initiatives
  • Courageous and exceptional marketing team
  • Test and learn mindset
  • Positive can-do attitude

Key Requirements

  • 12 month secondment role
  • Highly experienced marketer
  • Depth of ATL channel creative strategy
  • Through-the-line marketing strategy execution
  • Paid media strategy and execution
  • Financial services background

Work Rights

Not specified

Tailored Resume

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