Ad/smm-gtm Of New Modality

AstraZeneca

8-12 years pharma commercial experience
3-5 years leading major launches
Omnichannel campaign management
The role requires translating brand strategy into a detailed, integrated launch plan with defined success metrics and governance cadence

Job Summary

  • The role requires translating brand strategy into a detailed, integrated launch plan with defined success metrics and governance cadence.
  • Candidates must chair the launch core team and workstreams to enable decision-making and remove blockers across medical, access, and supply functions.
  • The position involves overseeing omnichannel campaign readiness, promotional material development, and ensuring strict MLR/PRC review compliance.

Matching Summary

The role requires translating brand strategy into a detailed, integrated launch plan with defined success metrics and governance cadence.

Skills & Requirements

Must-have

  • 8-12 years pharma commercial experience
  • 3-5 years leading major launches
  • Omnichannel campaign management
  • Regulatory and MLR compliance knowledge
  • Budget and vendor management skills

Nice-to-have

  • CART or Radio-conjugate drug launch experience
  • Oncology or rare disease therapy area expertise
  • MBA or advanced degree in life sciences
  • HEOR and market access partnership experience
  • Scenario planning and competitive intelligence

Key Requirements

  • Bachelor's degree required; MBA preferred
  • 8-12+ years in pharma/biotech commercial roles
  • 3-5+ years directly leading launches in specialty care
  • Experience with new modalities like CART or Radio-conjugate drugs is a plus

Work Rights

Not specified

Tailored Resume

Cover Letter