Stanley Black & Decker is seeking an Account Activation Manager for their Rheingau, Germany location. The role focuses on developing and executing product and brand activation strategies while leveraging market insights and customer needs
Job Summary
Develop and execute innovative strategies to activate products and brands with key customers/channels, leveraging market trends and customer needs.
Gather market and customer feedback, analyze competitors, and identify new opportunities for differentiation to drive sales promotion measures.
Plan and execute promotions and product launches, manage activation across various communication channels, and ensure effective collaboration with internal interfaces.
Matching Summary
Match Score: 85
Stanley Black & Decker is seeking an Account Activation Manager for their Rheingau, Germany location. The role focuses on developing and executing product and brand activation strategies while leveraging market insights and customer needs.
Skills & Requirements
Must-have
Develop and execute activation strategies
Translate strategies into marketing plans
Gather market and customer feedback
Analyze competitors and identify opportunities
Manage promotions and product launches
Manage activation across communication channels
Nice-to-have
Drive change and transformation
Work in a fast-paced environment
Collaborative mindset
Key Requirements
Completed degree in business administration, marketing, communications, or comparable
Several years of professional marketing experience
Strong analytical skills and experience with data
German Native Speaker & fluent business English
5+ years of experience in digital marketing disciplines