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CommBank is seeking a Senior Marketing Manager for its Everyday Banking Acquisition & Go To Market team. The role focuses on leading marketing strategies for transaction and savings accounts, emphasizing data-driven decision-making, creativity, and cross-functional collaboration.
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Job Summary
The role is responsible for owning and delivering end-to-end acquisition and go-to-market activity for CommBank's Everyday Banking portfolio.
You will lead product marketing strategies across national, regional, and local initiatives leveraging digital, social, direct, media, PR, and owned channels.
CommBank supports people with flexibility to balance work locations, requiring at least half the time connecting in office each month.
Matching Summary
Match Score: 75
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CommBank is seeking a Senior Marketing Manager for its Everyday Banking Acquisition & Go To Market team. The role focuses on leading marketing strategies for transaction and savings accounts, emphasizing data-driven decision-making, creativity, and cross-functional collaboration.
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Skills & Requirements
Must-have
Everyday Banking acquisition strategy
Integrated marketing channel leadership
Paid media strategy execution
Data-driven performance optimization
Regulatory compliance in financial services
Nice-to-have
Strong eye for creative direction
Test-and-learn mindset application
Cross-functional stakeholder collaboration
Agency partner management experience
Passion for continuous improvement
Key Requirements
Financial services or regulated industry background
Experience with retail banking customer acquisition