Senior Manager Of Paid Search

Allstate

Remote
Base: 100,000.00 - 170,500.00 annually; bonus/equi...
Paid search marketing
Campaign execution
Conversion tracking
Develop and execute paid search strategies aligned with business goals and customer acquisition targets

Job Summary

  • Develop and execute paid search strategies aligned with business goals and customer acquisition targets.
  • Own end-to-end campaign execution: keyword research, ad copywriting, bidding strategies, audience targeting, and landing page optimization.
  • Mentor and lead a team of paid search specialists, fostering a culture of accountability, innovation, and continuous learning.

Matching Summary

Develop and execute paid search strategies aligned with business goals and customer acquisition targets.

Salary

Base: 100,000.00 - 170,500.00 annually; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Paid Search Marketing
  • Campaign Execution
  • Conversion Tracking
  • Google Ads
  • Microsoft Ads
  • Adobe Analytics
  • Google Analytics

Nice-to-have

  • AI-driven changes in search
  • Cross-functional collaboration
  • Mentoring and leadership
  • Competitive insight tools
  • Strategic thinking
  • Data-driven decision making

Key Requirements

  • 8+ years of hands-on paid search experience
  • Deep expertise in Google Ads, Microsoft Ads
  • Bid management tools expertise
  • Deep expertise in Microsoft Excel
  • Experience with conversion tracking and attribution models

Work Rights

Not specified

Tailored Resume

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