Senior Marketing Manager

CBA New Digital Businesses Pty Ltd

**
5+ years performance marketing experience
Google ads and paid social expertise
Multi-million dollar budget management
** CBA New Digital Businesses Pty Ltd is seeking a Senior Marketing Manager for their digital home loan business, Unloan. The ideal candidate will have extensive performance marketing experience, especially in managing large-scale campaigns, to drive high-quality home loan applications. **

Job Summary

  • The role focuses on driving high-quality home loan applications through sophisticated campaigns across a broad marketing mix with a heavy focus on performance.
  • Candidates must own and manage a multi-million dollar media budget while ensuring efficient allocation to achieve aggressive Cost Per Acquisition targets.
  • The position requires deep technical capability in tagging implementation, measurement, and data mapping using tools like Google Tag Manager and Data Studio.

Matching Summary

Match Score: 75

** CBA New Digital Businesses Pty Ltd is seeking a Senior Marketing Manager for their digital home loan business, Unloan. The ideal candidate will have extensive performance marketing experience, especially in managing large-scale campaigns, to drive high-quality home loan applications. **

Skills & Requirements

Must-have

  • 5+ years performance marketing experience
  • Google Ads and Paid Social expertise
  • Multi-million dollar budget management
  • CPA target achievement track record
  • Google Tag Manager and Data Studio proficiency
  • Affiliate network management skills

Nice-to-have

  • HTML or SQL technical skills
  • SEO/AEO knowledge
  • DSP execution experience
  • Above-the-line advertising background
  • Fintech industry background

Key Requirements

  • 5+ years hands-on performance marketing experience
  • Proven track record hitting CPA/ROAS targets
  • Experience in fintech or regulated financial services
  • End-to-end technical capability in tagging implementation

Work Rights

Not specified

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